Lauder, Caroline

Project title: Exploring the Intersection between Sociology and Marketing

Department: Sociology

Faculty supervisor: Dr. Bruce Ravelli

"My research will explore how the discipline of marketing has borrowed from and been influenced by sociology. Specifically, I am interested in the role of brand activism in promoting engagement around contemporary social issues. Throughout this research, I intend to also work with colleagues from the Gustavson school of Business. This will create an interdisciplinary exchange of knowledge between both disciplines. Further, I intend to engage with businesses and individuals in the community. The goal for this research is to explore the intersection between sociology, marketing and social activism."