Ideafest 2019

Trust: Takes years to gain, but can be lost overnight

Panel
Trust: Takes years to gain, but can be lost overnight

Whether it’s Tim Hortons' fall from grace or one more PR disaster in the airline industry, trust is important to all marketers, business leaders and consumers. Join Dr. Saul Klein, Dean of the Gustavson School of Business, and a panel of Canadian brand leaders as they explore the power and fragility of consumer trust and discuss highlights of the 4th annual Gustavson Brand Trust Index.

Host: Saul Klein, Gustavson School of Business

Panellists include: Michael van Hemmen (Public Policy Manager, Uber), Dan MacKinnon (Associate Director, Corporate Responsibility, Loyalty One), James McDermott (Director, Brand Experience, BCAA)

This event was recorded live. Watch the event recording.

Organised by: Gustavson School of Business

Image Credit: Gerd Leonhard (CC BY-SA 2.0)