Dr. M. Dale Beckman

Dr. M. Dale Beckman
Position
Professor Emeritus

Dr. Dale Beckman was formerly Head of International Programs for the Faculty.

Dr. Beckman has extensive academic and business experience and has travelled widely in Asia, Europe, and the South Pacific. Much of his academic experience has involved innovation and start-up activities. He was one of the founding professors of the UVic Faculty of Business and was responsible for building the International Business Program, which has become one of Canada's largest and most innovative business exchange programs.

Previously, Dr. Beckman was a member of the Faculty of Management, University of Manitoba. There he established and served as head of the Department of Marketing. Under his direction, the department began a Small Business and Entrepreneurship program. He also established and directed the Centre for International Business Studies. Previously he was chairman of the MBA program. Having served as visiting professor in various overseas assignments in Britain, New Zealand, China and Australia has also added to his international experience.

His business experience includes advertising and marketing management and sales administration for a pharmaceutical company, as well as consulting for various firms and associations.

His work has been published in various academic journals including the Journal of Marketing. He has co-authored four different marketing books and has written two introduction to business books and one book on small business management. Earlier editions of his Foundations of Marketing, now in its sixth edition, have been translated into French. More than 125,000 students have studied marketing from Foundations of Marketing.

Beckman, M.D.& Beckman, T. (2008). Book review of a twenty-first century guide to Aldersonian marketing thought. The European Journal of Marketing, 42(1/2), 257-260.