NW-ACE Students Provide Gift

NW-ACE Students Provide Gift

Lianna Spence, James Russell, Barb Duncan and Christina Wong presented Sheila Wells, Principal of Roosevelt Park Community School in Prince Rupert, with a cheque for $2,400 for the school’s breakfast program last month at the wrap up of the North West Aboriginal Certificate in Entrepreneurship (NW-ACE) program. The funds were collected through the 3C Challenge, which had students split into groups and given $1,000, which they had to create a business concept. Spence, Russell, Duncan and Wong created a calendar, approaching businesses to buy advertisements. The project raised a total of $2,900, with the group donating the remaining $500 to the Friendship House to help with its Christmas program for underprivileged aboriginal children. Wells said the money was enough to keep the breakfast program running for the rest of the school year, and part of the next year. (Martina Perry/Northern Connector).

This is one of the 8 teams that have completed the 3C challenge since May 2013, says Dr. Brent Mainprize, a professor of entrepreneurship at the Peter B. Gustavson School of Business. The 3C challenge is simple but the decisions and the implications are complex. The NW-ACE students are placed into teams of 4 and loaned $1,000/team to create as much value as possible in 21 days.  Each team decides which of the 3C's will be the focus of their value creation;(1) Community, (2) Culture or (3) Cash.

Mainstream entrepreneurship is focused upon the commercialization of innovation within an individualism paradigm (ie. “I will increase my personal wealth”).  A prime motive for Indigenous Peoples’ desire for self-determination is preservation of heritage within a collectivism paradigm (ie. Increasing the wealth of our community and the richness of our culture”).  The 3C Challenge within the NW-ACE program is designed to understand the dynamic potential inherent in heritage and a collectivism paradigm, not simply regard it as a roadblock to future-oriented commercial development. "The actions of Lianna, James, Barbara, Christina as a team demonstrate the power of collectivism!" Dr. Mainprize says. 

Contact: Brent Mainprize  brentm@uvic.ca