Great moments in UVic's history: Gustavson School

On October 22, 2010 more than 200 people celebrated the naming of the Peter B. Gustavson School of Business. This is the first time in UVic's history that a faculty has been named after an individual. Gustavson has been involved with the Faculty of Business since 2003 as an employer, member of its advisory board, executive-in-residence and chair of the Distinguished Entrepreneur of the Year Award event that he helped establish. His March 2010 gift of $10 million is among the largest received by the university and the most substantial received by the 20-year-old business school. The funds will be used to finance scholarships, professorships and research, and to support innovation in student programs, all of which will help to ensure the Gustavson School of Business remains competitive with schools across Canada and internationally. Gustavson said the honour was "the highlight of his business career," further explaining that “to have my name associated with such a great business school as we have here at the University of Victoria is simply unbelievable and something I am very grateful for."

Just prior to the one-year anniversary of the naming ceremony, the Sardul S. Gill Graduate School of Business was created at the Gustavson school, marking the first time in Canada that such an institution has been named for a donor of Indian descent.