Adopting a cultural innovation in a corporation brings risks but can also create magic, says University of Victoria Dean of Business Dr. Ali Dastmalchian. To enhance creativity within the classroom, MBA students are developing innovative applications of information technologies in business. This year students are targeting the needs of non-profit organizations and transportation and will showcase a range of conceptual projects in the third annual BizIT trade show on March 19, 2010.

BizIT Information Technology Trade Show

Friday, 19 March, 10 a.m. to noon

University Centre

Map: www.uvic.ca/maps/2dmap.html

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Media contacts:

Dr. Dale Ganley (Business) at 250-721-6407 or dganley@uvic.ca

Dianne George (Business) at 250-721-6411 or dgeorge@uvic.ca