 | Dr. J. Brock SmithProfessor and Francis G. Winspear Scholar; Entrepreneurship & Marketing | BCom, UBC; PhD, Western Ontario |
| Office: BEC 232 Phone: 250-721-6070 Email: smithb@uvic.ca |
Expertise
- Marketing Strategy
- Marketing Research
- Tourism
- Entrepreneurship
Background
After graduating from UBC in 1984, Brock worked for IBM Canada in a variety of sales and marketing positions in Vancouver and Calgary. He left IBM to complete a PhD in marketing from the Ivey School of Business where he won the international 1992 Academy of Marketing Science doctoral dissertation award. Brock joined UVic in 1991 and teaches marketing and entrepreneurship courses at the undergraduate, graduate, and executive program levels. He has served as director and of BCom program, academic director of the BCom program, champion of the hospitality management program, and is currently champion of the entrepreneurship program.
Brock’s research interests are in the areas of marketing strategy, entrepreneurship, and tourism. Dr. Smith has published articles in the Journal of Marketing, Entrepreneurship Theory & Practice, and the Academy of Management, among other journals in the areas of selling alliances, team selling, buyer-seller relationships, and entrepreneurial cognitions. He is also the lead Canadian author of a popular marketing principles textbook.
Brock is currently the chair of the Swan Lake Christmas Hill Nature Sanctuary, and is a past director of Tourism Victoria’s Destination Marketing Commission. In addition to his teaching and scholarly activities, Brock is involved in select consulting projects. Recent clients include Tourism Victoria, Carmanah Technologies, Industry Canada, and the Victoria 2006 Tall Ships Society. Brock has also been involved in the development of online course materials for UVic, BC Open Learning, and Thompson Rivers University.
Selected
publications
Smith, J.B., Mitchell, J.R. & Mitchell, R.K. (2009). Entrepreneurial scripts and the new transaction commitment mindset: Extending the expert information processing theory approach. Entrepreneurship: Theory and Practice, 33(4), 815-844.
Mitchell, R.K., Mitchell, J.R. & Smith, J.B. (2008). Inside opportunity formation: Enterprise failure, cognition, and the creation of opportunities. Strategic Entrepreneurship Journal, 2, 225-242.
Smith, J.B. & Colgate, M. (2007). Customer value creation strategies: Implications for opportunity recognition and product-concept specification. Journal of Marketing Theory and Practice, 15(1), 7-23.
Danov, M., Smith, J.B. & Mitchell, R. (2003). Relationship prioritization for technology commercialization. Journal of Marketing Theory & Practice, 11(3), 59-71.
Mitchell, R.K., Busenitz, L., Lant, T., McDougall, P.P, Morse, E.A. & Smith, J.B. (2002). Toward a theory of entrepreneurial cognition: Rethinking the people side of entrepreneurship research. Entrepreneurship Theory & Practice, 27(2), 93-104.
Mitchell, R.K., Smith, J.B., Morse, E.A. Seawright, K.W., Peredo, A.M. & McKenzie, B. (2002). Are entrepreneurial cognitions universal? Assessing entrepreneurial cognitions across cultures. Entrepreneurship Theory & Practice, 26(4), 9-32.
Mitchell, R.K., Smith, J.B., Seawright, K.W. & Morse, E.A. (2000). Cross-cultural cognitions and the venture creation decision. Academy of Management Journal, Special Edition on International Entrepreneurship, 43(5), 974-993.
Professional
activities
Champion: Entrepreneurship
"The UVic entrepreneurship program is recognized internationally as one of the leading and most innovative entrepreneurship programs in the world," says Smith. "I am thrilled to be champion of this exiting and invigorating area where faculty can help aspiring entrepreneurs become highly successful in their own ventures, corporate ventures, or in entrepreneurship support careers."
Recognition
& awards
- Academy of Marketing Science Doctoral Dissertation Award (1992)
- Academy of Management Innovation in Entrepreneurship Pedagogy Award (1999)
- USASBE Model Undergraduate Entrepreneurship Award (2000)
Teaching
- COM 351: Marketing Principles (BCom)
- ENT 410: New Venture Marketing (BCom)
- MBA 562: New Venture Marketing (MBA)
Featured
news
In this Faces of UVic Research video, Dr. J. Brock Smith describes his research into the habits and techniques of successful entrepreneurs. He explains the importance of this research to Canada particularly, and explains that entrepreneurship is a learnable and teachable skill.
