Dr. Brent Mainprize

Dr. Brent Mainprize
Teaching Professor


BEd, University of Saskatchewan; MBA, University of Victoria; PhD, School of Entrepreneurship, Swinburne University of Technology, Australia

Office: BEC 224


  • Entrepreneurial business plans
  • New venture creation
  • Entrepreneurship

As an educator, Brent is an award winning Teaching Professor at the University of Victoria Peter B. Gustavson School of Business where he teaches Entrepreneurship, Strategy and Indigenous Entrepreneurship.

As an entrepreneur, Brent raised venture capital and commercialized technology and intellectual property in the areas of telecommunications and software. Brent was a judge for CBC’s Dragon’s Den regional screening of entrepreneurs. Brent was recognized as a “Top 40 Under 40” visionary on Vancouver Island.

Brent has personally written over 70 entrepreneurial business plans and strategic plans, evaluated over 700 plans. He has taught and coached over 5,000 students, entrepreneurs, executives and managers in in Canada, Italy, Australia, Taiwan, Denmark, and United States.

Brent has deeply engaged with many Indigenous Communities in British Columbia since 1999. He has worked extensively on economy prosperity initiatives, entrepreneurship training, and sustainable employment planning and strategies for the Nisga’a Lisims Government (post-Treaty). Brent had the honour to serve on the Board of Directors of the Nisga’a Commercial Group (2006-2012). Over the past 17 years, Brent was pleased to facilitate various sessions on Aboriginal economic development and Aboriginal entrepreneurship in over 45 Indigenous communities in British Columbia. 

Brent was invited by Tribal Resource Investment Corporation (www.tricorp.ca) co-create and become the Program Director of the Aboriginal Canadian Entrepreneurs program (www.nwace.ca).  This unique program helps revive and enhance entrepreneurial capacity of Indigenous People by delivery the program in community. The NW-ACE program has helped give birth to many Indigenous owned businesses and has been recognized with a number of International and National awards.

He has held entrepreneurial management positions in the telecommunications high tech sector and continues to balance academic and new venture pursuits. Brent has secured venture capital as an entrepreneur and as a consultant helping high growth companies. As a management consultant, Brent has helped high growth companies secure large private equity placements, prepared for acquisition, and developed a variety of financial models and marketing solutions.

Brent holds an MBA with a concentration in Entrepreneurship and new venture start up. He also earned a PhD in Entrepreneurship and Innovation from the Australian Graduate School of Entrepreneurship at Swinburne University in Melbourne, Australia where he received the Outstanding Dissertation Award for his focus on Entrepreneurial Business Planning and Private Equity Investment Evaluation.

Articles and Books:

Mainprize, B., Dorofeeva, N., & Hindle K. (2009). Venture Intelligence: How smart investors and entrepreneurs evaluate new ventures (2009 Ed.). Canada.

Mainprize, B. & Hindle, K. (2007). The Benefit: a well-written entrepreneurial business, plan is to an entrepreneur what a midwife is to an expecting mother. Journal of Private Equity, 11(1), 40-52.

Hindle, K. & Mainprize, B. (2006). A systematic approach to writing and rating entrepreneurial business plans. Journal of Private Equity, 10(2), 7-22.

Mainprize, B. & Barry, B. (2007). The Ben Barry agency: Changing the face of fashion. In Solomon M.R., Stuart, G.W., Smith, J.B., Charlebois, S. & Marando, M. (2007). Marketing: Real People, Real Decisions, Third Canadian Edition. Toronto, ON: Pearson Education Canada.

Mainprize, B. and Hindle, K. (2005) Assessing the Efficacy and Standardization Potential of Five Competing Venture Capital Investment Evaluation Approaches. Journal of Private Equity: 9(1). Winter 2005.

Mainprize, B. and Hindle, K. (2003) Is The Quality of Entrepreneurial Business Plans Related to the Funding Decision?. Abstract published in Frontiers of Entrepreneurship Research 2003 edition.

Mainprize, B., Hindle, K., Smith, B., and Mitchell, R. (2003) Caprice Versus Standardisation in Venture Capital Investment. Journal of Private Equity: 7(1) Winter 2003.

Mainprize, B., Hindle, K., Smith, B., and Mitchell, R. (2002) Towards the Standardisation of Venture Capital Investment Evaluation: Decision Criteria for Rating Investee Business Plans. Frontiers of Entrepreneurship Research 2002 edition.

Major Government and Community Reports

Mainprize, B. (2016) “Readiness of Aboriginal Venturing and Employment in the Northwest (RAVEN)”.  Published March 2016 by Tribal Resource Investment Corporation.

Mainprize, B. and Albright, C. (2011): “Nisga’a Nation Sustainable Employment Plan 2012-2017”, Published September 2011 by Nisga’a Lisims Government

Mainprize, B. (2011) “Opportunities in Northwest British Columbia: Facilitating Aboriginal Economic Self-Reliance” Published March 2011 by Tribal Resource Investment Corporation.

Teaching Case Studies;

Mainprize, B. and Wang, S. (2013) “Amoda Tea: Sipping, Subscribing and Succeeding” 

Mainprize, B. and Bauer, W. (2013) “The Man’s Toolbox: Monthly Delivery to Your Door” 

Mainprize, B. (2008) “Third Floor Designs: Making it in Vancouver”, Entrepreneurship 
teaching case 

Mainprize, B. (2007) “VeloTaxi Canada” Entrepreneurship teaching case 

Mainprize, B. and Begg, M. (2007) “High Thrill Las Vegas Theme Park: A Wild Ride for 

Mainprize, B. and Begg, M. (2007) “Dusting Divas” Entrepreneurship teaching case 

Mainprize, B. (2007) “Financing” Entrepreneurship teaching case 

Mainprize, B. (2007) “K2 Stones case: a Solid Foundation for Venture Growth” 

Mainprize, B. and Barry, B. (2006) “The Ben Barry Agency: Changing the face of fashion” 

Mainprize, B. and Begg, M. (2006) “Painted Turtle Guesthouse” Entrepreneurship 
teaching case 

Mainprize, B. and Begg, M. (2006) “Show Girls: Women Football League” 
Entrepreneurship teaching case 

Mainprize, B. (2005) “Prairie Micro Tech: Lifestyle Venture or High Potential”, 
Entrepreneurship teaching case 

Mainprize, B. (2005) “Brian Henri and Ocean River Sports”, Entrepreneurship teaching 

Mainprize, B. (2005) “Outer Coast Seaweeds: from the shores of Sooke to your Plate”, 
Entrepreneurship teaching case 

Mainprize, B. (2005) “Euromercia Capital Group”, Entrepreneurship teaching case 

Mainprize, B. (2005) “Cupcakes by Heather and Lori”, Entrepreneurship teaching case 

Mainprize, B. and Bonnough, B. (2005) “Shawn Bonnough” Entrepreneurship teaching 

Mainprize, B, Duff, C, (2004) “Carmanah Technologies” Entrepreneurship teaching case 

Mainprize, B. (2004) “Wondermill: Can a start-up be this Cool?”, Entrepreneurship 
teaching case 

Mainprize, B. (2004) “Natanis Natural Foods: Make it or Break it?”, Entrepreneurship 
teaching case 


  • 2016: International Award for Innovative Excellence in Teaching, Learning, and Technology, awarded by Florida State.

  • 2016: Global Best Award (Gold Medal) in the category of Entrepreneurship and Enterprise Skills for the North America region, awarded by International Education Business Partnership Network (IPN) in partnership with the Conference Board of Canada. (for the NW-ACE program)

  • 2016: Ernest L. Boyer International Award for Excellence in Teaching, Learning, and Technology (runner-up), awarded by Florida State.

  • 2014: Brightspace Innovation Award in Teaching and Learning, awarded for the Society for Teaching and Learning in Higher Education https://www.stlhe.ca/awards/brightspace-innovation-award/2014-recipients/

  • 2005: Outstanding Student Award, Australian Graduate School of Entrepreneurship, Swinburne University of Technology (Melbourne, Australia)


  • 2014: Entrepreneurship Educator of the Year, awarded by Start-up Canada
  • 2016: Alan Blizzard Award in Collaboration in Teaching, awarded for the Society for Teaching and Learning in Higher Education (for the NW-ACE program)


  • 2014: Leadership in Partnership and Collaboration Visionary Award, awarded by the Industry Council for Aboriginal Business (ICAB) (for the NW-ACE Program)
  • 2007: Top 40 Under 40 for Education (Vancouver Island)

University Awards:

  • 2016: Harry Hickman Alumni Award for Excellence in Teaching and Educational Leadership, awarded as the premier university-wide teaching award by the University of Victoria: http://ring.uvic.ca/news/research-experiential-learning-and-graduate-categories-added-teaching-awards
  • 2014: Award of Excellence in Innovation, Gustavson School of Business
  • 2014: Award of Excellence in Teaching, Gustavson School of Business
  • 2009: Award of Excellence in Innovation, Gustavson School of Business (for the Entrepreneurship team)
  • 2004: Dr. Gerry Kelly, Outstanding Teaching Award, awarded as the premier university-wide teaching award by Royal Roads University
  • Entrepreneurship
  • International New Venture Development
  • Indigenous Entrepreneurship
  • Innovation
  • Strategy

Supporting Aboriginal Youth Entrepreneurs

To introduce more aboriginal youth to the idea of individual entrepreneurship, Dr. Brent Mainprize piloted an entrepreneurship camp for Nisga’a youth. “It’s
an exciting time in First Nation’s history,” says Mainprize, assistant professor, entrepreneurship at UVic Business. “Through the treaty process they are gaining control of their land, natural resources and money, and with that comes all sorts of entrepreneurial opportunities.”

Read more about this work in the Research@Gustavson newsletter.

8 September 2014: Globe & Mail: NW/ACE program recognized (scroll down to see award)

4 May 2013: Globe & Mail: How NW/ACE program helps Indigenous entrepreneurs

Fall/Winter 2013: Business Class Magazine: Empowering Aboriginal Entrepreneurs NW-ACE encourages an entrepreneurial mindset in Aboriginal communities to take advantage of new economic opportunities.

9 October 2013: Financial Post: 7 big questions all budding entrepreneurs need to ask themselves before launching a business Innovative analogies providing advice on when to 'pull the trigger' without sinking.

29 May 2013: CBC News Radio: Embracing opportunity: First Nation entrepreneurs prepare for a natural gas boom

27 May 2013:Globe & Mail: How a B-school is Helping Aboriginal Startups Expanding on NW-ACE goals, structure, and requirements

17 May 2013: Times Colonist: UVic to train northern BC entrepreneurs NW-ACE partners with TRICORP to support new business

19 Oct 2011: Globe & Mail: Victoria’s Micro-companies Dominate Landscape