Dr. Linda Hui Shi
Associate Professor; Marketing and International Business
BA in Finance, Sun Yat-Sen (Zhong Shan) University, Guangzhou, China; PhD, Eli Broad School of Business, Michigan State University
|Office: BEC 210|
- Marketing Strategy/ Global Marketing Strategy
- Marketing in Asia Pacific Region, China Marketing
- Business-to-Business Customer Relationship Management
- Business-to-Consumer Customer Relationship Management
- Interorganizational Relationship Marketing
- Customer Satisfaction/ Perceived Service Quality
Linda Hui Shi, Ph.D., is an associate professor of marketing and international business in the Peter B. Gustavson School of Business, University of Victoria, Victoria, Canada.
Her research interests include global marketing strategy, China marketing, customer relationship management, global account management, service recovery and customer satisfaction. She has published in Journal of International Business Studies, Management International Review, Journal of International Marketing, International Business Review, and Journal of Business and Industrial Marketing, among others. She is a winner of IMR Best Paper Award in Academy International Business 2011 Conference and former winner of the ISBM Business Marketing Doctoral Support Award Competition for her dissertation proposal about global account management capability.
Linda teaches in the areas of international marketing, China marketing, and marketing principles. She taught marketing and marketing research courses at Michigan State University (MSU).
Before undertaking her PhD in marketing at MSU, she worked at Procter & Gamble's China headquarters and was responsible for several key projects about inventory reduction, supplier and customer management, and cost accounting process optimization. Linda won an "Excellent Contribution" award from the company in recognition of her work on Inventory Management.
Gao, T. & Shi, L.H. (2012). How do multinational suppliers formulate mechanisms of global account coordination? An integrative framework and empirical study. Journal of International Marketing, 19(4), 61-87.
Shi, L.H. & Wu, F. (2011). Dealing with market dynamism: The role of reconfiguration in global account management. Management International Review, 51(5), 635-663.
Shi, L.H., White, C.J., Zou, S. & Cavusgil, S.T. (2010). Global account management strategies: Drivers and outcomes. Journal of International Business Studies, 41(4), 620-638.
Spreng, R.A., Shi, L.H. & Page, T.J. (2009). The roles of perceived service quality, customer satisfaction, and performance in determining intention in business-to-business services. Journal of Business and Industrial Marketing, 24(7/8), 537-548.
Shi, L.H., Zou, S., White, C.J., McNally, R.C. & Cavusgil, S.T. (2005). Global account management capability: Insights from Leading Suppliers. Journal of International Marketing, 13(2), 93-113.
Shi, L.H., Zou, S. & Cavusgil, S.T. (2004). A conceptual framework of global account management capabilities and firm performance. International Business Review, 13(5), 539-553.
Shi, L.H. (2004). Invisible agriculture giant: Cargill. In S.T Cavusgil, (Ed.), Cases in International Business. Greenwich, CT: JAI Press – Elsevier.
- Marketing in the Marketing track of Academy International Business 2011 Conference in Nagoya, Japan
- ISBM Business Marketing Doctoral Fellow (2003)—One of six winners in 2003, draft dissertation proposal was awarded $5,000 in the 13th ISBM Business Marketing Doctoral Support Award Competition, sponsored by the Teradata Center for Customer Relationship Management at Duke University and the Institute for the Study of Business Markets (ISBM) at Pennsylvania State University.
- Special Recognition for Outstanding Contribution from Procter &Gamble—China for work on inventory reduction (1999).
- International Marketing (BCom)
- Doing Business with China (BCom)
- Principles of Marketing (BCom)