Dr. Dale Ganley
Assistant Professor; Information Technology
PhD, University of California
|Office: BEC 442|
- information technology and global economics
- global social information networks
- diffusion of computing in the global context
- trade and policy mechanisms on computing in developing environments
Dale Ganley is an assistant professor with th Gustavson School of Business. She received her PhD from the University of California, Irvine, with a focus on information technology and global economics. She also has degrees in economics from the University of Arizona, information systems from Boston University and mathematics from Cornell University, and has over 15 years experience in the information systems and telecommunications industries.
She has presented work in several peer reviewed conferences, and in journals such as Electronic Markets and the Journal of the Association of Information Systems.
Her research interests are in global social information networks, the diffusion of computing in the global context, and the impact of trade and policy mechanisms on computing in developing environments.
Ganley, D. (2011). Social motivations to pay for services: Lessons from virtual communities. Electronic Markets, 21(3), 177-184.
Dewan, S., Ganley, D. & Kraemer, K. (2010). Complementarities in the diffusion of personal computers and the internet: Implications for the global digital divide information systems research. Information Systems Research, 21(4), 925-940.
Ganley, D. & Lampe, C. (2009). The ties that bind: The brokerage principle in online communities. Decision Support Systems, 6(3), 266-274.
In late 2011, eight hundred million people worldwide used Facebook; eight years ago no one had even heard of it. According to the Pew Internet and American Life Project, in 2011 65 per cent of American adults online were using social networks. While the growth of social media is one of the biggest tech stories of the last few years, an ongoing dilemma for service providers is how to get people to pay for these services. This challenge is the focus of research published by Dr. Dale Ganley, Assistant Professor Information Technology at the Gustavson School of Business.
"If the motivation is meaningful to the individual then they will pay for the service," says Ganley. Read more in our Research@Gustavson newsletter.