Key elements and scope

More effective internal communications seems a simple enough concept, but making it happen? Not so much. Even the core term—internal communications—can suggest somewhat different things to different people. A clear understanding of the key elements and appropriate scope of the project emerged through committee meetings and in consultation with stakeholders across campus.

Communications and engagement

In the context of this project, internal communications covers how and what information is shared with the people who work at UVic. It’s about how we get the information we need, as well as the information that helps us orient ourselves to the work of our unit, department or area—and how that fits with the goals and direction of the university. It’s also about how information is disseminated across campus, between departments, and how we share that knowledge with colleagues in our own areas—and beyond.

Improving communications across campus can also improve engagement—the sense of belonging at UVic and identifying with the shared purpose of our campus—teaching, research and the myriad variety of tasks that support those two activities..

Improving how we gather and share institutional knowledge requires a shift in how we think about communicating with each other.

"Improving internal communications in an organization as diverse and complex as UVic isn’t going to happen overnight, and it’s not the work of just one or two people. It’s going to take all of us working together, recognizing that each of us shares responsibility for keeping ourselves and our community well-informed. That work goes to the heart of what a university is, in creating a collegial atmosphere for the exchange and discussion of information."—UVic President Jamie Cassels

Anecdotal evidence from on-campus discussions, and widespread participation in the December 2014 online survey suggest that there's a great willingness across campus to take part in the process. Being well-informed about changes in direction, policies, practices, and campus accomplishments is a part of maintaining a collegial work environment. It’s also a key support for maintaining the university’s principles of transparency, accountability, dialogue and engagement.