The UVic Edge Brand

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Why the Edge

Every university has a story to tell about who they are, what they do and why they matter.

Why the Edge

Look and feel

The UVic look and feel helps tell our story and create recognition for UVic.

Look and feel

Story and voice

The UVic Edge story, and how we tell it, is an important part of connecting with our audiences.

Story and voice

Tools and downloads

Learn about the tools available to help you use the Edge.

Tools and downloads

The Edge brand guidelines

Consistent messages and a unified look and feel support the story we want to tell about UVic, bringing our distinct advantages to life for the audiences with whom we want to build strong relationships. We want people to immediately recognize UVic everywhere we are. It'll take time, effort and all of us working together to achieve that.

High quality design, smart use of design elements, a distinct colour palette, strong photography and video, common vocabulary and a consistent tone of voice will help tell our story, highlight our key messages and gain recognition for what makes UVic different and for the amazing things it does.

These guidelines will allow you to get the materials you need aligned with the Edge by working with University Communications + Marketing on strategic communications and marketing projects. Or, you can access a variety of templates for print, web and electronic use as well as guides to help with writing and photography.

Learn more about why the Edge was developed and how to begin transitioning to it.